Friday, March 7, 2014

9 ways to Retain Clients

Increase Client Retention

After you've doubled your marketing visibility and your ad response rate, you can double profits yet again by retaining a higher percentage of clients coming in.

For example, if you increase client retention from 10% to 20%, you go from say 48 to 96 retained clients per year(assuming you have 480 clients total per year).

Add this to your (40) one time buyers per month you end up with 144 monthly clients after your first year. 
                              40(new client/month)    +        96 retained clients/month after 1 year
                               =  144 clients/month @ $50/client=   $7200/month    ($86,400/year)                     

If we want to significantly increase retention, we have to make systemic changes that apply to the majority of our clients.  This means evaluating client satisfaction and making the appropriate changes to our business systems, policies, procedures, and protocols.

Systemize your business to retain clients(details will be covered latter):
o      Tailoring Client experience.
o      Tracking client results and communicating this to the client.
o      Adding related services or products to the ones we already have.
o      Increase the range, scope, or effectiveness of our services.  This is often accomplished by improving our qualifications or abilities.
o      Providing specialty focused services to our nitch clients.
o      Exceed expectations and maintain the highest in industry standards.
o      Hiring staff or associates who are aware and conducive to your business vision.
o      Creating and maintaining relationships with clients from the first meeting.

o      Maintaining a good standing reputation in the community.
Post a Comment