Saturday, May 3, 2014

Can't Sell? Stop Selling Yourself Short.

Once you gain exposure for your business, the next step is to effectively close the sale once somebody walks in.  It doesn’t matter what business you are in, whether you want to admit it or not, sales and the process of making a sale is of utmost importance to the success of your business.  If you haven’t learned a solid foundation, you’re doing yourself and your bank account a serious disservice.  Not having a solid foundation in sales could be the difference between a one time client and a lifetime client.

Many people have the idea that that the concept of sales involves running a con game, lying, swindling, and scamming everyone you come into contact with.  This is a huge misrepresentation of what sales are really about.  On the contrary, the process of selling is simply a matter of skillfully meeting client needs by correctly presenting the best option for their health and financial needs.  Don’t sell yourself or your clients short by selling less then what they need.
The truth is, we are being sold every time we buy anything.  We have options of which grocery store to go to, what phone or cable TV provider to utilize, and the list goes on and on.  Sales is a part of life.  Without a sale happening, companies, cities and countries would become unemployed and we would revert back to hunter gatherers cavemen days.   Even the very clothes on our back and the land we reside in are the result of a sale being made.

business, sales

You may think I’m beating the point to death, but every time we come into contact with another human, we’re selling.  It may not be for currency, it may be for creating a good impression on your boss; or to convince your significant other of the plans for the weekend; or it may simply be showing your love to those who matter most to you and reassuring them that they are important to you.  Either way, thoughts and emotions are being “sold” like an actor sells their performance.  The only difference is, in real life, it’s not just about business, it’s about proper communication and skillfully meeting the wants and needs of all parties.

In the context of business, the sales process is traditionally persuasive in nature on the part of the person selling.  It should be supported by print, audio, or visual messages.  Nontraditionally though, it’s about trustworthiness, communication, listening, body language, human connection and proper management our business image.  As business owners, it’s up to us to ensure that these things are being implemented.
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